DC will officially take over the Standard, Downtown Los Angeles, July 31st – August 3 for The Gold Standard 2008. Conceived by DC, The Gold Standard 2008 is a hosted hotel takeover during X Games 14, developed as a tribute to DC’s X Games athletes over the past 14 years. Here, DC and Monster Energy along with presenting sponsors FUEL TV and Complex Magazine will occupy all 12 floors of the swanky hotel in the heart of LA.
Over the course of the 3-day weekend, guests will be treated to the ultimate VIP experience at the hotel, while the biggest action sports event in the world happens just down the street at the STAPLES Center and Home Depot Center. During the day, guests will have exclusive access to lounges that will be filled with entertainment, games, gifting, amenities, and a place to recharge and relax. Each evening The Gold Standard 2008 will host events, where guests can enjoy cocktails, music and hang with DC and Monster Energy professional athletes.
With the official start of The Gold Standard 2008 and X Games 14 less than a week away, we’ve launched our custom website at dcshoes.com/goldstandard. Consider it your official go-to resource throughout the weekend. Check it out for tons of info now: background on the 16 DC riders at X14 (including a full detail of the 62 medals they’ve won), hype surrounding our takeover of the Standard, Downtown LA, and full schedules so you can check out the action firsthand. Starting Thursday, we’ll be stocking the site with daily updates—including lots of footage and photos—to give an inside look at our team and festivities. Go here.
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